There are multiple design factors which influence our use of vibrant colors:
• Because most people are afraid of color, men would only wear the most colorful outfit only if there was a team/player jersey involved. This not only brought attention to the individual at that moment, but also clearly indicated what tribe he belonged to. Because of natural programming, men hunted food in tribes. So this was an exceptionally safe place to display color and allegiance.
However, this bright display of tribal allegiance doesn’t fair too well when wearing an oversized football jersey to the office. So that is another reason the designs are created with sophistication and are able to wear in a variety of situations.
• It also has been statistically proven that brighter apparel colors enhances mood.
• And, many animals and insects indicate their lethality by use of vibrant colors.