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Stick It Wear?! by Joe Durica pays homage to the fan re-creation of athletic movement and moments. The collections are imbued with stick characters that are directly inspired from sporting competition pictograms of the 60s and 70s. The use of subtle yet active gestures evokes an elegance that translates into endearing items of wear. They simplify memories as we pass them from generation to generation of enthusiasts.


Stick It Wear?! isn’t just for the tailgating breed of sports fan. It’s more for the smart fan who likes sporting fashion. It’s announces the arrival of the sophisticated die hard.