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Joe Durica grew up in Chicago. He entered art school as the city gave boon to the advent of House and Industrial/EBM music. In addition, during its hot summers, The Windy City witnessed one of the greatest athletes ever to play organized sport claim six basketball titles. A cultural zeitgeist was flowing out of the midwest. And these prime memories influenced Joe's exploration of nostalgia via the human form in sport.

The Stick It Wear?! collection is imbued with stick characters that are directly inspired from sporting competition pictograms of the 60s and 70s. The minimalist use of active gestures evokes elegance as it simplifies sporting memories.

Stick It Wear?! by Joe Durica marries art tradition with quality apparel essentials to graphically remix various sporting heritages.