Imagine a shirt that can show a play in real time. It’s here.
I wanted to make a design that showed a shot on goal unfold in real time. On the front is the star winger who has already shot the puck. And, in about the same time as the puck would travel through the air, a viewer to this shirt would rotate to the back where the graphic depicts a goalie trying to make a save. But alas, it is too late. We hear the siren.
-Joe
Stick It Wear?! reimagines popular movements through stick-like forms, emphasizing pure movement without specific identity markers. The simple, rounded shapes mirror the haze of memories, highlighting the essence of motion.
Each shirt is a work of art utilizing the fabric as a canvas. On the reverse side of the shirt, the artist's signature is placed into a motif inspired by his first professional tennis racquet, the Wilson Ultra 2. This practice echoes the 1980’s trend where designers added their name to apparel as a mark of high design and quality.
$395
