FROM HERO TO ICON.

Stick It Wear?! and Joe Durica pay homage to the fan re-creation of well known athlete’s movements and moments. Most of the apparel is adorned with stick characters or ‘smart figures’ that are directly inspired from the refined Olympic pictograms of the 60s and 70s. The subtle and suggestive use of smart figures evokes an elegance that translates into witty and endearing images. They have simplified our memories as we pass them from generation to generation of sports enthusiasts. 

Stick It Wear?! isn’t just for the tailgating breed of sports fan. It’s more for the smart fan who likes looking great while sporting their most adored hero. It’s announces the arrival of the sophisticated die hard.

It's the smart fan's smart wear.